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Mission Statement

Strategic Thinkers, Problem Solvers, and Trusted Partners helping families build financial freedom, providing services to Housing Authorities that facilitate physical and financial operational excellence (and providing its residents, participants, and staff with reliable positive customer service experiences), improving communities, and strengthening relationships between housing providers and its residents.

See Our Services

What We Do

The Peay United umbrella includes Peay United Inc. Consultants, Peay United Apartments, and the Peay United Foundation. 


These organizations work in tandem to own, lease, and manage Quality affordable housing, provide Reliable Interim Housing Executive services for Housing Authorities, and help families Achieve financial freedom using the Apartment-Hacking strategy. 


Peay United representatives have a significant amount of experience working in the public and private housing arena. They have provided service for the following types of housing:

  • Student Housing
  • Mixed-Use Housing
  • Market Rate

  • Single Family Homes
  • Public Housing
  • Veterans Assisted Supportive Housing

  • Project Based Vouchers
  • Housing Choice Vouchers

Our Objectives

  • Contributing to the Affordable Housing stock by owning, preserving, and managing well-maintained affordable rental housing.
  • Provide services to Housing Authorities that facilitates physical and financial operational excellence and provides its residents, participants, and staff reliable and positive customer service experiences.
  • Educating families on how to reach financial freedom and build generational wealth using small footprint Multifamily Real Estate.
  • Breaking the cycle of poverty by contributing to inner city Financial Literacy programs.

Who We Serve

Clients include but are not limited to:

  • Individual and Families
  • New Real Estate Investors
  • Housing Organizations
  • Landlords
  • Property Managers

  • Property Owners

  • Real Estate Organizations
  • Tenants
  • Young Professionals
  • Public Housing Authorities

Our Story

In 2016 the Peay family decided they wanted to use their 17 years of public and private housing experience to help themselves and others create financial freedom and generational wealth using Multifamily Real Estate as the primary vehicle.​
Inspired by Robert Kiyosaki’s book Rich Dad Poor Dad and Tom Ferris’s Four Day Work Week, the Peays embarked on a journey of building multiple streams of income from performing assets while aggressively ridding themselves of bad debt and non performing assets. One of their big non-performing assets was their house. They were paying it – it wasn’t paying them. The Peays sold their 4100 sqft. tri-level home in the suburbs of Hanover County.


After selling their home, they sold most of their belongings, stored the rest in a storage, and moved into a near by Candlewood Suites hotel. They stayed there for a few weeks while awaiting for the condo they owned to come available. Once the tenant vacated their condo, the Peays moved in and carried out a live-in rehab project. The rehab took them several months to complete. While rehabbing their condo they began looking for their first apartment building - the search was long and arduous. Negotiations were tough.

In January 2018, they closed on their first apartment deal in an Opportunity Zone, a Fourplex in the heart of the City of Richmond, Virginia. This is where they now reside as “Apartment Hackers”. While a transition from 4100 sqft house with top of the line fixtures to a 840 sqft apartment was no easy transition, they mark this move as pivotal their financial freedom and changing their long term trajectory.


Its amazing to see what the Peay’s have accomplished in such a short time. During this time, Peay United also inked a consultant contract with the Hopewell Redevelopment and Housing Authority. This moved a significant amount of their household income out of the earned income (W2 column) and created opportunity for use of incentives in the tax laws for business owners. In this role, they oversee the operations of the Hopewell Redevelopment and Housing Authority. They also went from spending an estimated $30,600.00 a year in personal housing expenses to spending around a $3,700.00 a year on their personal housing expenses. The beauty of it all is the Peays get these benefits by doing what they enjoy: contributing to the community by preserving and providing quality affordable housing.


The Peays are on track to be Financially Free by the end of 2021. Financially Free for the Peay’s means accelerating wealth building, having more freedom to choose how to spend their time, and having the ability to make significant financial contributions in their community.

The Peay’s are kicking their investments into high gear with significant expansion of the Peay United housing portfolio and increased funding of the Peay United Foundation- a 501c3 established to support Financial Literacy in schools and start an earnest money deposit gifting program for aspiring House Hackers.


The Peay’s believe lack of real financial education is one of the biggest issues in American society. They never hesitate to tell people how Apartment Hacking, sound real estate investments, sound tax strategy, and bad debt elimination is changing their lives and how they know it can do the same for them.



The Peay's invite you to join them on this journey. A journey which leads to freedom of choice.

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